Coaching and training for comedians or business teams

Stand-up skill set. Standout results. Coaching and training for comedians and creative teams.

We help comedians get laughs, and business teams get results. Two different paths. Two different goals. Choose yours and let's get started
We help comedians get laughs, and agency teams get results. It all starts with the same thing: knowing how to think, write and deliver like a pro.
So… where are you headed?

Learn stand-up for stage or work

Real-world skills from the world’s toughest stage

The craft of stand-up is the most demanding communication training in the world.
With the fastest of feedback loops.

We teach the craft of stand-up and how to use it when you're under pressure.
Whether you're a comedian who's done with dying on stage, or a team that's done with work dying in the deck, we share the tools you need. 

One foundation. Two different tracks.

COMMUNICATION AND CULTURE TRAINING

For business teams. Communicate better

  • Sharper thinking, stronger delivery and superior communication
  • Practical workshops built on 25 years in media and live comedy
  • Training for sales, client-facing roles, leadership and culture
  • Real skills that transfer directly back to the room that matters
Stand-up comedy courses

For new comedians or experienced performers

  • Punch up your stand-up for more laughs and less guesswork
  • Proven tools for writing, performance and stagecraft
  • In-depth video courses for every experience level
  • Learn core comedy skills online and at your own pace
Alfie Noakes, founder and lead coach

You're in good hands

Alfie Noakes founded We Are Funny Project after more than 25 years across BBC journalism, television production and live comedy.

In television, he wrote, directed and produced for Channel 4, Channel 5, MTV and Universal. His presenters included Dr Brian Cox, Johnny Vaughan and Tess Daly.

He spent years working as a national BBC radio journalist before moving into live comedy, where he produced around 1,800 shows and MC'd more than 1,000 of them.

On the comedy stage, he hosted shows headlined by Stewart Lee, Marcus Brigstocke and Simon Evans among many others, and provided early stage time and support for breakthrough talent including Eshaan Akbar, Josh James, Sindhu Vee, Alasdair Beckett-King and Emmanuel Sonubi.

Today he works as a coach, trainer and facilitator. He has helped thousands of people improve their skills and performance, from open-mic acts doing their first gig to business leaders who need to communicate with more authority and confidence.

His work has already delivered results for teams at companies including Hoffman Agency and ITC. You can read the full case study on his work with FIS.

You might be a stand-up comedian or leading a business team.
Either way, you're in good hands.
People also ask

Is We Are Funny Project a comedy business or a corporate training business?
Both, properly. We run stand-up comedy courses and one-to-one coaching for comedians, and separately we run communication and performance workshops for business teams. The two sides share the same underlying craft, stand-up comedy, but the training itself, the content and who it's built for are completely different.

What's the difference between the business workshops and the comedy courses?
The business workshops teach communication, thinking on your feet and handling pressure, using techniques drawn from stand-up comedy, delivered to teams in a corporate or away-day setting. The comedy courses and coaching teach the actual craft of stand-up, writing, performing and stagecraft, for people who want to get on stage themselves.

Do I need any comedy experience to book a business workshop?
No. The workshops are built for business teams with no performance background. You don't need to have ever done or wanted to do stand-up. The skills are communication skills, not performance skills, just taught through a comedy lens.

Can a business booking ever include comedy coaching for a team member?
Not typically, the workshops are for business teams and the comedy coaching is a separate service for individuals learning stand-up. There's one exception. If your away day includes a bespoke comedy show for the company afterwards, a team member can get up and have a go at stand-up in front of their colleagues. I'll help them prepare so they land it well on the night. That's part of the away-day experience, not a formal coaching package.

I'm not sure which side I need, where do I start?
If you're looking to improve how your team communicates, presents or handles pressure, start with the business workshops. If you want to get better at, or start doing, stand-up comedy yourself, start with the courses or coaching. If you're still not sure, book a free discovery call and we'll point you the right way.
PICK YOUR PATH

Real laughter. Real skills. Real impact

We train comedians to own the stage.
We train business teams to own the room.
Which one brings you here?
Created with