We Are Funny Project has a new focus

If you know the We Are Funny Project, you'll know us for our work with comedians.

For more than a decade, we've trained and coached everyone from first-time open-mic acts to professional headliners.

We’re not giving that up.

But we are starting something new.

Stand-up skillset. Agency teams.

For a while now, we've been talking with a handful of marketing and communications agencies, and brands. We’ve helped them pitch better, present smarter, and bring clarity, levity and punch to their work.

Now, we’re making that our main event.

The mission remains: we help people find their voice and connect with their audience.

But this time, it’s agency teams on stage. And their clients in the crowd.

Why now?

Because business communication is in trouble. So much of it is too safe, too bland—and increasingly too generative AI—to make any real impact.

So we help agency creatives to think like comedians. To spot the angles and connections others don't see. To craft messages that stick.

And to feel good doing it.

This is not dad jokes and forced fun.

This is the foundational practice of some of the most creative performers in the world. And we can help you apply it—to any pitch, any campaign, any brand.

We're helping agency leaders and their teams create work that’s more persuasive, more expressive—and frankly—more human than anything their competitors are churning out.

What about the comedians?

We’ll continue to support newer comedians with our online courses and bundles. I'll continue to work 1:1 with a handful of advancing acts.

But day to day, we’ll be busy helping brands and agencies learn how the best comedians think, write and perform.

Because—in the world of brand communications—stand-up techniques produce stand out work.

Want in?

Call it comedy-infused brand strategy. 

Call it professional development with punch. 

Call it the stand-up antidote to brand boredom.

But whatever you do—call Alfie Noakes at the We Are Funny Project to discuss how your team might adopt the most powerful practices from the world’s most unforgiving stage: stand-up comedy.