Stand-up skill set. Standout results. Coaching and training for comedians and creative teams.

Stand-up skill set. Standout results. Coaching and training for comedians and creative teams.

We help comedians get laughs—and agency teams get results. It all starts with the same thing: knowing how to think, write and deliver like a pro. So… where are you headed?
We help comedians get laughs—and agency teams get results. You?

Learn stand-up for stage or work

Real-world skills from the world’s toughest stage

We teach the craft of stand-up—and how to use it when it matters most. Whether you're on stage to win laughs, or in a pitch team to win clients—we share the tools you need. One foundation. Two different tracks.

For stand-up comedians

For new comedians or experienced performers

  • Proven tools for writing, performance and stagecraft
  • In-depth video courses for every experience level
  • Master vital skills—online and at your own pace
For creative agencies

For advertising, branding, marketing and comms

  • Humour-first coaching and training, custom-built for your team
  • Pitching, planning, creative—these are real skills for real work
  • We help agency teams stand out—and their clients lean in
Alfie has MC'ed over 1,000 gigs, and promoted over 1,500! 
Alfie Noakes, founder and lead coach

You're in good hands

Alfie Noakes brings sharp insight, serious experience—and a refreshingly practical approach to growth.

In television, Alfie's written, directed and produced for Channel 4, Channel 5, MTV and Universal. In comedy, he's promoted and MCed 1,500+ live shows.

Today, Alfie's a humour-first coach and trainer. He's helped unlock serious improvements in skills and performance for more than 1,000 learners—from open-mic acts to agency leaders.

You might be a stand-up comedian or part of an agency team. Either way, you're in good hands with Alfie Noakes.
Pick your path—and see results

Real laughter. Real skills. Real impact.

We help comedians light up the room—and agencies win it. Whatever your goal, we'll help you get there. Choose your track and let's get started.
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