You can't de-risk creativity. So stop trying

Jul 3 / Alfie Noakes


Your agency might need a shakeup. Today. 

Our friends in marketing and communications tell us this is happening more and more.

The deck appears. The team winces. 

Everything feels... familiar. Same data, same format, same tired joke on slide 3.

It’s not anyone’s fault. 

But it’s everyone’s problem.

Agencies and brands are becoming indistinguishable. Even the smartest people are producing samey decks, soundalike scripts, and copycat campaigns.

It’s not just AI doing the damage. It's fear of failure. 

But safety has a cost all of its own.

Repetition is NOT risk-free

Fail-safe frameworks and proven brand pyramids may keep the lights on, but they aren’t exactly lighting a fire.

Creativity is a muscle. When you stick to a formula, that muscle atrophies.

It’s not just the work that suffers.

Your people stop trusting their creative instincts.

Superstars become slide-shufflers. Persuasive copywriters become prompt-pushers. And “Hell, yes!” enthusiasts become yes-men and yes-women.

It’s not because they lack ideas. It’s because risk-taking goes unrewarded—and the biggest projects go to the safest pair of hands.

This is where we come in

The We Are Funny Project helps agencies:

  • Inject humorous spark into humdrum messaging

  • Make failure feel safe enough to unlock fresh thinking

  • Rebuild creative confidence in place of mislaid mojo

We teach the craft of comedy not so you can be comedians, but so you can use humour to take necessary risks. To produce better ideas. To deliver messages that stick.

Creativity always feels risky. But playing it safe is more dangerous than ever.

You might not lose today's pitch.

But you are losing your creative edge.

Let us help you get it back. Before it's too late.

Ready to reboot your creativity?

Call it comedy confidence.

Call it pitch decks with punchlines.

Call it the creative shot in the arm you didn't know you needed.

But whatever you do—if you're in a slide deck slump—call Alfie Noakes at the We Are Funny Project to discuss how your team can regain its creative edge, before it’s gone for good.



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