Creativity & Confidence for Client Engagement:
ideas that stick, delivery that wins

Spark ideas,
shape impact. Present with confidence.

The Confidence & Creativity for Client Engagement workshop can take your team through a full creative journey.

Using strategies inspired by stand-up comedy, we show how to spark fresher concepts, develop ideas that stand out, and deliver them with charisma and confidence.


It is training that builds presence, sharpens impact and makes your people memorable in the moments that matter most.

Why this workshop matters for your team

Creativity & Confidence for Client Engagement

Great client engagement is built on fast rapport, clarity and presence.

Comedians master this by being relatable, choosing every word with care and using imagery that audiences cannot forget.

This workshop adapts those techniques for your team.

They will learn how to identify and shape ideas more creatively, share them more vividly and deliver them in ways that build trust and win attention.

“The duty of comedy is to correct (people) by amusing them.”
— Molière,
Playwright, Poet, Actor
"Comedy is simply a funny way of being serious."
— Peter Ustinov,
Actor, Wit, Delightful Raconteur
"...comedians generated 20% more new product ideas and were rated 25% more creative than professional product designers during a brainstorming session."
— Research Conclusion,
Massacusets Institute of Technology

40%
More Memorable

Appropriate humour used in pitches increases client recall by up to 40%
- Journal of Marketing

91% Favour
95% Fear

91% of consumers globally prefer brands that use humour. 95% of business leaders fear using humour
- Oracle

10% Better at Problem Solving

Workers 'exposed' to humour were shown to be 10% better at problem solving
- Forbes

43%
Boost

At Cannes Lions 2023, 52% of film category winners were intentionally funny - a 43% increase from the previous year
- The Drum

What your team will learn

Practical skills with lasting impact

This workshop is not about learning to be funny.
Though attendees may find the effect is to become funnier.
Spark fresh ideas and shape them into concepts that stand out in any pitch.

Deliver with presence, confidence and clarity that holds the room.
Your people will leave with practical skills they can use the very next day.

Sharper thinking
under pressure

Learn how to spark fresh angles and shape them into standout concepts.

Presence that
holds the room

Use body language, voice and timing
to deliver with impact.

Fast rapport
with clients

Build instant connection so your ideas are heard, not ignored.

Make words
work harder

Choose words that stick, supported by imagery and stories that clients remember.

Boosted
confidence

Handle questions, tough rooms and curveballs without breaking stride. Or a sweat.

Creative
Resilience

Discover how to push past safe thinking, reframe “stuck” moments and keep energy high when ideas hit roadblocks.

Pick and Mix
Your Training, Your Choices

No two teams are the same. That is why every Creativity & Confidence for Client Engagement workshop is custom made.
Some topics can be covered in a quick burst. Others deserve a deep dive.
You pick the mix, and we will build the session(s) around your people.
Naturally, on a Discovery call you are welcome to share the issues you want to address, and Alfie can give you expert suggestions

Confidence Boosting

Shake nerves, steady the voice and step into
the spotlight
with lasting confidence.

Storytelling with Impact

Personal or company stories told well can
pre-empt common questions, build trust and carry extra meaning. Add a little laughter for added stickiness.

Public Speaking
Presence

Get a handle on how to use body language, pacing and vocal variety to command attention in any room.

Finding Ideas that Connect

Borrow from comedians. Find premises, spot new angles, and see opportunities others miss. Paint vivid pictures that stick in people’s minds, and know when to twist them for comic effect.

Preparing to be Spontaneous

The secret to seeming
quick-witted is being ready.
Simple stand-up techniques shows you how.

Perfecting Openings and Closes

Start strong, finish stronger. Be impossible to forget at both ends. As every comedian understands... leave them wanting more.

Rehearsal and Preparation

Understand and apply simple rituals to look polished, feel confident and deliver seamlessly. Be so ready that your confidence is baked-in.

First Draft, Worst Draft

Write fast without fear, then refine into something powerful and sharp. Classic comedy techniques show you how to swiftly develop and 'punch up' premises.

Rapport on the Spot

Build quick connection so clients lean in and listen from the
first moment. 
Consider personal status and persona.
Conjur with them to match clients, contexts and

unique rooms.

Audience Reading Skills

Spot energy
shifts in the
room and
adapt instantly
to keep
clients
engaged. 
Prepare for the predictable.

Handling Q&A

Stay cool under fire and answer any question with clarity and composure.
Maybe even working in reasons to smile and connect further, like a comedy club MC.

Comedy
Elementals

Set-up, satisfy and/or subvert expectations.
Be truthful. Gain insights on classic comedy techniques including the rule of three, wrong focus, homonyms and using tags to open up funnier thinking, fresher delivery.

Formats to fit your team

Three ways to deliver

The Confidence & Creativity for Client Engagement workshop is always tailored to your wishes and interests.
You select the content and the format. We deliver fun and effective lessons and change.
Some teams need a taste. Others want the full feast.
Have a chat with Alfie, and gain insight and guidance for what might be the perfect recipe for your team.
With C&CfCE you can try a single workshop, mix and match, add 1:1 coaching, or tuck into the Jammy Sandwich Program for the lot.

The Workshop

Length: Six hours including breaks


Group size: optimum 8 to 10

Focus: creativity, confidence,
client connection

Delivery: in person, at your site or off-site, perhaps in a live entertainment venue

Result:  your team leaves sharper,
more inventive and better equipped
to win over clients

1:1 Coaching

Format: personalised sessions for each participant


Bundles: 4 or 6 sessions per person

Mode: video or in-person

Focus: 100% flexible for client needs.
Can range from public speaking,
body language, creativity, confidence boosting, simply being more funny...

Result: stronger confidence and faster
behaviour change

The Jammy Sandwich Program

Step 1 - full-day workshop to spark skills, ideas

Step 2 - 1:1 coaching for every attendee

Step 3 - follow-up workshop to refine, polish and lock in skills and habits

Why it works: practice, personal attention, focused feedback and managed development

Result: lasting transformation. Every individual grows, the team aligns, and client-facing impact is maximised


60%
More Winning

In client pitches, presenters who buold rapport in the first five minutes are 60% more likely to win the work
- Harvard Business Review

22x
More Memorable

People remember stories up to 22 times more than statistics alone
- Stanford Research,
Dan & Chip Heath

75%
Clear Interest

75% of people would follow a brand on social media if it was humourous... despite only 15% of brands using humour
- Oracle

69%
More Productive

69% of employees feel more productive in workplaces that embraces humour
-Robert Half

the workshop works

Backed by research, powered by practice

Ideas win when they are colourful, trusted and remembered.
Research proves that confidence, storytelling and creativity make the difference.
This workshop translates those insights into practice, with tools drawn from stand-up and storytelling.
The result is sharper ideas, stronger delivery and client meetings that stand out.

“Great ideas don't sell themselves. They need storytellers who can make clients believe.”
— Jennifer Aaker,
Co-Author, 'Humour, Seriously'
"Stories are the single most powerful weapons in a leader's arsenal."
— Howard Gardner,
Developmental Psychologist
"You're only given a little spark of madness. You mustn't lose it."
— Robin Williams,
Stand-Up, Actor, Beloved

Why Work with Alfie Noakes?

Alfie Noakes has been a national BBC journalist, a TV producer and a broadcast documentary director. Each role relied on the same skill: taking complex ideas and shaping them into stories that captivate. It is presentation, it is storytelling, and humour has always been part of the mix.

Then came comedy. Alfie has produced more than 1,500 live shows, staged over 10,000 comedians, produced over 100 live workshops and personally MCed more than 1,000 nights. He has written two books on comedy, created three online comedy courses, and seen (and experienced) every stage triumph and disaster you can imagine.

The overlap is clear. Journalism taught him clarity. TV taught him format and flow. Comedy taught him how to win attention and keep it. Together, it is a rare mix that makes Alfie a fun and effective guide for any team that wants to sharpen creativity, boost confidence and deliver ideas that clients remember.

And for the record: Alfie has directed TV shows on three continents, is loved by Jack Black, and been hated on by Richard Gere. Twice. Oh, and Angelina Jolie kissed him, without asking.

Alfie also introduced Jackie Chan to the Shaolin Monks, which led to one of Alfie's greatest insights in life, if you find the opportunity to delight a Shaolin Monk, do it!

Let’s be honest, these make for a few better stories than most trainers can tell.

With Alfie, your people will not just learn about levity. They will experience it.
What clients say

From confidence to creativity, storytelling to stage presence, Alfie’s workshops leave a mark. Laughs in the room, and lasting results back at work.

See more reviews and video testimonials here.
step 1

Discovery

We discuss your goals, audience, and constraints. We agree the format, training focus and any comedy brief, including tone and topics.

We can come to you, or provide a cool off-site venue. 
step 2

Delivery

We deliver the quality training you have selected, in the format of your choosing. 

We can even provide a bespoke one-time-only comedy show as a topper and a team-building experience. 
step 3

Results

Your team leaves energised, better connected, and ready to apply what they learned.

Laughter isn't the best medicine, that's probably antibiotics, but it truly is a tonic.
"I've learnt that saying,
'What, this old thing?' isn't an appropriate way to introduce an old relative."
— Glenn Moore
"Rice is great if you're really hungry and you fancy two thousand of something."
— The late, great, Mitch Hedberg

"I'm not very empathetic. But I have friends who are, so I just imagine how they must feel."
— Ian Smith

Frequently Asked Questions

How much will this cost?

To be honest and clear, it simply varies depending on a range of elements. Once more information has been shared in a Discovery call, Alfie will work up the training contents outline, and breakdown the costs. Then send it on to you for clarity and transparency. Rest assured, the pricing is reasonable, the training effective. And fun.

How many delegates are there on a workshop?

There is a degree of flexibility. Naturally, the fewer the delegates, the more time for personalised attention and even deeper dives on certain elements. However, optimum is 8 - 10 people.

Is this delivered face-to-face, or online?

Did I mention flexibility? However, while 1:1 coaching works very well online, there is nothing to replace the energy and group experience of in the room, real life, group workshops. A discovery call can address all elements and any practical needs.

Where will Alfie travel? Can you provide a venue?

Typically, most of the work that Alfie does is within the M25. Or overseas. However, all travel is an open possibility and there are several precedents for Alfie travelling further afield. So, all options are on the table.

Certainly we can provide a venue for Laugh & Learn Away Days. Our standard option is the room in which Alfie ran hundreds of live comedy shows, the spacious, basement bar of a trendy venue in Dalston, East London. It comes with a private bar, stage, PA and utter privacy.

Arrangements can be made for settings selected based on your personal preference. Your wishes can be discussed on the discovery call, ranging from area, size and 'feel' of the venue that you prefer.

To be absolutely clear our first option in Dalston is colourful, shabby chic and very informal

IAQs - Infrequently Asked Questions

Do fish get thirsty?

Saltwater fish do drink a lot of water, yet their sense of thirstiness remains unknown. Whereas, Freshwater fish absorb water through osmosis so they really don't get thirsty. Try and keep in mind that Rainbow Trout have a troubling history with Jagerbombs, they can get lairy and aggressive... if possible, try and keep them on pints only. Good luck!

If I stand still for long enough, will birds nest in me?

So long as you stand utterly still, yes. There are variables based on where you are standing still. Being near to a busy road as opposed to on the edge of a forest would, presumably, slow the mission down. In broad strokes, estimates suggest the process would start unfurling after about four weeks. Good luck!

Can I marry someone for their Tesco Clubcard points?

Yes. Though it's not broadly considered the prime reason for entering a life-long relationship. Naturally, divorce remains an option. If Clubcard points turn out to not be your thing, perhaps consider Nectar next time? Good luck!

Who the hell is Alfie Noakes, really?

Be bold, prep your questions and find out for yourself. Book a free, no-pressure, 25-minute call with Alfie Noakes and hit him with your inquiries, concepts and questions. Good luck!
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